Sandra Carranza

BOARD MEMBER

Sandra is a results-driven marketing professional with over 27 years of experience helping Fortune 500 companies—including Chevron, Nestlé, Target, and Time Warner Cable—connect with the Hispanic market in meaningful and measurable ways. She specializes in creating culturally relevant strategies that resonate with the diversity within Hispanic audiences, driving both brand visibility and business growth.

In her current role as a Focus Audience Strategist for Ford Motor Company, Sandra works closely with dealerships in the San Francisco Region to uncover opportunities for authentic engagement with Hispanic consumers. Her efforts lead to stronger community connections, increased customer loyalty, and measurable sales impact.

Throughout her career, Sandra has led successful multicultural campaigns across linear and digital platforms. She has held leadership positions at top multicultural agencies such as Bravo Group, Castells & Asociados, and Acento, as well as major media networks including NBCUniversal/Telemundo and Univision. She also has experience leading sales teams and building strategic partnerships to deliver tailored media solutions for clients.

Sandra is also the founder and owner of Corazón Marketing + Media, a company she started with the mission of connecting with people’s hearts through culture-driven marketing and community-centered storytelling.

Her journey has taken her from San Jose to Phoenix, Kansas City, and Los Angeles—each city enriching her perspective and deepening her belief in the power of culture to drive connection.

Her educational journey was one of struggle and triumph. Like many first-generation students, she faced obstacles that made academic success a challenge. But a turning point came when she attended José Valdés Math, which not only helped her understand math but gave her the confidence to push forward. Thanks to that breakthrough, she was able to get ahead just enough to make it to college—and the rest, as they say, is history.